The Amul campaign tells us Indian stories, one hoarding at a time. In the 1960s and '70s, the billboards captured the emergency, hartals, and even heralded the monsoon. ![]() Brought into existence by Sylvester DaCunha as a mascot, the Amul girl has been around, believe it or not, for nearly four decades!īe it rising fuel prices, cricket, Bollywood or politics, the Amul ads have had their say on everything. We first met her way back in 1968 and since then it's been a steady relationship. We've been raving about the Utterly Butterly Amul girl for quite a long time now.
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